Highland Bank celebrates renovations at Ely branch, looks forward to long-term local future

by Harmony Fisher originally published in the Ely Echo

Highland Bank finalized new renovations to its Ely branch this March, aiming to improve customer experience while symbolizing the bank’s ongoing commitment to serving local residents and businesses.

“We love the Ely community. We’re a bank that is connected to the community,” said Highland CEO Rick Wall. “We feel we’ve got a long future there. So we reinvested in that facility so that it should be good to go for a long time.”

Highland’s upgrades focused on bringing the bank up to date with the demands of modern banking, which Wall describes as shifting toward more complex transactions than simple deposits and withdrawals.

“That’s a format we’ve used in our other facilities, and now it’s in place in Ely so a customer can come and sit with a banker instead of having to stand there while they’re doing a longer kind of transaction,” Wall said.

The branch’s new interior allows Highland to better accommodate a key customer base, one which Ely hosts in abundance: local businesses.

“When a small business customer comes to us, we need them as much as they need us,” Wall said.

Check out the full article on the Ely Echo website