Loading Events

« All Events

  • This event has passed.

BUSINESS OWNER SEMINAR SERIES: Is Your Brand Getting Lost in the Crowd?

January 29, 2020 at 11:00 am1:00 pm

Business Owner Seminar banner

Business Owner Seminar Series

Highland Bank is co-sponsoring: BUSINESS OWNER SEMINAR SERIES – Is Your Brand Getting Lost in the Crowd?

Derek Sussner, Founder & Executive Creative Director of Sussner Design Company and StoryBrand Certified Guide will share insights from his 20 years of experience helping clients, the 5 steps involved in building a solid brand foundation and examples of some outstanding results that clients have achieved after refreshing their brands.

Takeaways that guests can expect:

  • Why you should care about your brand and what a successful brand identity includes.
  • A look at 5 steps in building a solid brand foundation, including StoryBrand messaging tools.
  • Examples of what the brand-building steps look like and the potential impact for your business.

Wednesday, December 29, 2020

11:00am – 11:30pm – Networking, Registration, Lunch

11:30am – 1:00pm – Program


Derek Sussner, Founder and Executive Creative Director of Sussner Design Company

Derek believes marketing leaders deserve an ally who understands how to build a foundation that helps their brand stand out from the crowd. Since founding Sussner Design Company 20 years ago, Derek and his team have been dedicated to creating thoughtful and effective solutions that help companies better connect their brands with their customers and achieve impactful results.

Derek is also a StoryBrand Certified Guide and utilizes the proven framework to help companies clarify their messaging so their marketing materials are more effective. Sussner Design Co’s portfolio includes brand identity, brand messaging, sales and marketing materials, environmental graphics, product packaging, environmental graphics and signage, and website design.

A sampling of customers Sussner Design Co has been privileged to work with include McDavid USA, Life Time Fitness, Mill City Credit Union, Animal Humane Society, Capella Tower, Macalester College Athletics, ThreeBridge Solutions and Major League Baseball’s Arizona Diamondbacks.

Derek is a graduate of the University of Minnesota, a family guy, basketball coach, dog-owner, golfer and heavy metal fan.

All guests are welcome to our event! Please note that these events are intended to be educational in nature, with topics crafted to provide value to business owners and, on occasion, their key leadership team members. If you are not a business owner, you are still very welcome to join us – Please consider inviting a client, friend, or acquaintance who is a business owner and would also benefit from the event’s content.

For further information you can contact Melissa Johnston.


January 29, 2020
11:00 am – 1:00 pm


Brookview Golf Course
316 Brookview Parkway South
Golden Valley, MN 55426
+ Google Map